Dr. Kok founded Conforer Global Sdn. Bhd. in 1991, starting with a small office at Wisma MABA in Kuala Lumpur. Driven by his guiding principles of “Purpose and Belief,” he built the Conforer brand domestically and internationally, gradually expanding the company’s presence.

In 2002, Dr. Kok transformed his direct-selling business into a multi-level marketing (MLM) company, a strategic shift that marked a significant milestone. He saw MLM as a multiplier effect formula, bringing the company to new heights. His vision for Conforer has always focused on helping individuals regain health, happiness, and wellnessvalues that the name "Conforer" embodies.

In just a few years, Dr. Kok’s company grew from a single office to a four-story building. By 2009, he had acquired additional neighboring buildings to establish a larger headquarters. Conforer now operates branches in key cities, including Singapore, Kota Kinabalu, Kuantan, Ipoh, and Johor. Dato Dr. Allan Kok hopes that every "good seed" planted through Conforer will grow, bear fruit, and bring wellness and joy to all.